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Privacy & Policy


  • This policy explains how RUICHENG GLOBAL LIMITED (RICHEN FINANCE) collects, uses, stores, maintains client’s information in compliance with the New Zealand Privacy Act 2020’s Privacy Principles.

  • This privacy policy is subject to, and must be read in conjunction with, RUICHENG GLOBAL LIMITED Terms and Conditions.

  • In this Privacy Policy, “Ruicheng Global Limited” or “the company” or “we” or “us” or “our” refers to Ruicheng Global Limited and subsidiaries while “you” or “user” or” client(s) “or “your” refers to anyone using our service.

  • In this Privacy Policy “The Website” refer to richenfinance.com which is operated and owned by RUICHENG GLOBAL LIMITED.

  • We respect and are committed to protecting your privacy. Our Privacy Policy informs you how your personal information is processed and used. We will use our reasonable endeavours to take steps to use your personal information only in ways that are compatible with the Privacy Policy.

  • Other than your personal information, which is covered by the Privacy Policy, any material you transmit or post to the Application shall be considered non-confidential and non-proprietary.

  • We shall have no obligations with respect to such material. We and our designers shall be free to copy, disclose, distribute, incorporate, and otherwise use such material and all data, images, sounds, text and other things for any and all commercial or non-commercial purposes.

  • NZBN of Ruicheng Global Limited: 9429049327755; FSP: 1001154

  • Contact:
    Email – info@richenfinance.com
    Phone: +64 21806660

  • The headquarters of Ruicheng Global Limited is: 5/8 Burgoyne Street, Grey Lynn, Auckland 1021, New Zealand.


  • 2.1We collect information from and about users of our service:
    • Directly from you when you provide it to us.
      Automatically when you use the Service.
      From third parties, such as identity verification service providers.
  • 2.2Information that you provide to us (“personal information”) when you use our service:
    • First Name, Last Name;
      Email Address;
      Date of Birth, Place of Birth.
      Financial, Banking account and credit information;
      A valid identification, Visa Type;
      Tax Details.
      Residential Address.
      Employment or Business Details;
      Telephone number; and other non-personal information on the application form.
  • 2.3 This information may also include:
    • Information that you provide us such as first name, last name, email address, telephone number and address (“Contact Information”). This includes information provided at the time of registering to use the Service and requesting further services.
    • Information you provide to us when you complete user surveys or surveys for research purposes such as your Contact Information.
    • Information you provide to us when you report a problem with the Service such as your first name, last name and email address.
    • Records and copies of your correspondence (including e-mail addresses and phone numbers), if you contact us.
    • Details of transactions you carry out through the Service when you make payment to RUICHENG GLOBAL LIMITED.
    • Your correspondence within the Service with other users (your username and location).


Any information collected by us is for a purpose in relation to your use of our service, including for providing the services, processing, and delivering your orders.

  • Reports, Prescribed Transactions Reports, CRS, FATCA and any other reporting obligations imposed on RUICHENG GLOBAL LIMITED by New Zealand laws and regulations;

    Responses to lawful bank inquires; Marketing products, services and other subjects under the umbrella of RUICHENG GLOBAL LIMITED;

    Meeting the requirements to make disclosure under the requirements of any law binding on us or under and for any guidelines issued by regulatory or other authorities to comply;

    Any other purposes relating to the purposes listed above.

Provide Services to you:

  • We collect information to send you email about the service we offer to you such as: Creating and maintaining risk related models, including but not limited to risk assessment, risk analysis and risk management;

  • Assessing your current and on-going credit worthiness;

  • Providing and administering your trading\exchange account;

  • Fulfilling reporting obligations, including but not limited to our Annual AML/CFT Report, Suspicious Activity Reports, Prescribed Transactions Reports, CRS, FATCA and any other reporting obligations imposed on RUICHENG GLOBAL LIMITED by New Zealand laws and regulations;

  • Responses to lawful bank inquires; Marketing products, services and other subjects under the umbrella of RUICHENG GLOBAL LIMITED.

  • Meeting the requirements to make disclosure under the requirements of any law binding on us or under and for any guidelines issued by regulatory or other authorities to comply;

  • Any other purposes relating to the purposes listed above.

We may also use your information to optimize or improve our Services and operations, for example, training and quality assurance.

Fulfilling legal and compliance obligations:

We collect information to fulfill our legal obligations. Examples of this may include satisfying regulatory screening requirements in connection with entity formations, responding to subpoenas and other legal requests for information, and maintaining records as required in our role as Registered Agent. We may also collect information to detect fraud or other suspicious activity. We may share any information collected in accordance with this Privacy Policy with:

  1. governmental and other regulatory authorities or the courts in any jurisdiction;
  2. any thirdparty; claimants or potential third-party claimants; or;
  3. your card issuing bank, financial institution and/or payment service provider, to process or resolve dispute arising from or in connection with a transaction using our Services in accordance with our Terms of Service. We may disclose your personal information if required to do so by law or if we believe that such action is necessary to prevent fraud or crime or to protect our Services or the rights, property, or personal safety of any person.

To communicate with you: We collect your email address and phone number to (i) contact you regarding your use of our service, (ii) respond to your questions, complaints, and queries, and (iii) send you updates regarding our services or this Policy and other agreements; We may share the information with our potential partners, investors and other parties with a view to a potential business partnership, collaboration, joint venture or otherwise in furtherance of our business.

For other purposes through your consent: We may also process your information for some other reasons which your consent will be sought before we process such information. You may also withdraw your consent at any time. We respect your privacy, and we will not sell your personal information to any third party. We may disclose data and aggregate statistics about users of our Services and sales to prospective partners, advertisers, sponsors and other reputable third parties in order to describe our Services, deliver targeted advertisements or for other lawful purposes, but these data and statistics will not include information which can be used to identify you.


What are the lawful bases for processing personal data? At least one of these must apply whenever we process personal data. We mainly use consent, contract, legal obligations and legitimate interests as the bases to process your personal data in accordance with this privacy policy.

Consent: the individual has given clear consent for us to process their personal data for a specific purpose.

Contract: the processing is necessary for a contract we have with the individual, or because they have asked us to take specific steps before entering into a contract.

Legal obligation: the processing is necessary for us to comply with the law (not including contractual obligations).

Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests.


RUICHENG GLOBAL LIMITED does not sell or share your personal information to third parties but may share your information if need arises such as the following:

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by the Company about our Service users is among the assets transferred.

  • For any other purpose disclosed by us when you provide the information. For any other purpose with your consent.

  • To comply with any court order, law or legal process, including to respond to any government or regulatory request.

  • To enforce our rights arising from any contracts entered into between you and us.

  • To verify the information provided to us.

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.


Where you provides Personal Data to us, to the extent that we processes that Personal Data under this Agreement, we shall Process such Personal Data in accordance with the obligations set out in this Privacy Policy and shall not do anything to be in breach of the Data Protection Legislation.

We undertake to:

  • Process the Personal Data only to the extent, and in such manner, as is necessary for the Purpose only in accordance with the Terms and Conditions and this clause.
  • Implement appropriate technical and organisational measures to ensure a level of security.
  • Appropriate to the risks that are presented by such Processing, to protect in particular against accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to Personal Data, taking into account the state of the art, the costs of implementation, the nature, scope, context and purposes of processing and the likelihood and severity of risk in relation to the rights and freedoms of the Data Subjects..
  • Not without to transfer any Personal Data without your consent to another territory or organisation.
  • Ensure that our employees or other persons to process the Personal Data are subject to appropriate obligations of confidentiality.
  • Not engage any third party to carry out its Processing obligations under this Agreement.
  • Notify as soon as reasonably practicable, about any request or complaint received about Data Subjects.
  • Make available all information necessary to demonstrate our compliance with this clause and otherwise permit, and contribute to, audits carried out by the Data Subject and/or the Data Protection Enforcement Agency (or their authorized representatives); and
  • Data which has been kept for longer than 7 years by the company will be destroyed.


Our Services may, from time to time, contain links to external sites or resources which are operated by third parties. We have no control over the content and privacy practices of such sites or resources. You are advised to review the privacy policies of these sites and resources operated by third parties and understand how your information may be used by those third parties.


If you have any questions or concerns of this Privacy Policy, please contact with our Privacy Officer:

  • Email: glenn.gan@richenfinance.com
  • Mobil: +6421806660
  • Address: 5/8 Burgoyne Street, Grey Lynn, Auckland 1021, New Zealand


You may also send us an e-mail at info@richenfinance.com to request access to, correct or delete any personal information free of charge that you have provided to us. We cannot delete your personal information except by also deleting your user account.

We will respond to a request to access, correct or delete any data within 30 days of the date we receive the request.

We may not accommodate a request to change information if we believe the change would violate or breach any law or legal requirement or cause the information to be incorrect.

If, on your request, we refuse to amend, correct or delete your personal information, we will set out our reasons for not doing so and provide you with details of how you may complain about our refusal.

If you delete your User Contributions from the Service, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Service users. Proper access and use of information provided on the Service, including User Contributions, is governed by our Terms and Conditions


We will retain personal data at least 7 years to comply legal obligations. If you would like to close your account, we will not retain this information for longer than is necessary for the purposes for which the information may be legally protected.


  1. We rely upon both consent and legitimate business interests for processing PII. For example, we may process PII with a User’s consent when they agree that we may place cookies on their devices, or that we can process information that they enter into a form on one of our sites.
  2. t is in our interest as a business to enhance the services that we provide which may include processing your information to enable us to:
    • Respond to User enquiries and to fulfil User requests

    • Send Customers or Potential Customers relevant marketing information and offers Complete transactions

    • Provide customer service

    • Send administrative information

    • Personalize Users’ experiences with our sites.

    • Do so where we are required to by law

  3. We may also process PII when it is in our or a Users’ legitimate interests to do so and when these interests are not overridden by an individual’s data protection rights.


Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Service. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Service.


It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Service home page. If we make material changes to how we treat our users’ personal information, we will notify you by e-mail to the primary e-mail address specified in your account and/or through a notice on the Service home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Service and this privacy policy to check for any changes.


You acknowledge and agree that Ruicheng Global Limited may use outsourced data base (Centrix or equivalent database/software) to determine where I am/we are recorded with any notation as a Politically Exposed Person (PEP).

You acknowledge and agree Ruicheng Global Limited is subject to anti-money laundering and countering the financing of terrorism laws (the AML/CFT Act) in New Zealand. This may include reporting of suspicious activities required by the AML/CFT Act to the Financial Intelligence Unit of the New Zealand Police.

You agree to provide Ruicheng Global Limited (and its employees, agents, nominees and related entities) with all reliable information and other assistance it reasonably requires establishing the bona fides of the source of my/our funds/wealth, and to comply with the AML/CFT Act.

You represent and warrant that you have no cause to believe the funds used for money remittances are the proceeds of crime or will be used to finance terrorism.

You understand that failure to comply with the reasonable request for information by Ruicheng Global Limited to satisfy the AML/CFT Act could result in my/our application being rejected. You agree to indemnify Ruicheng Global Limited (and its employees, agents, nominees and related entities) against any loss it suffers because of me/us providing incorrect or incomplete information.

You confirm that you are authorised to provide the personal details presented and consent to the information being checked with the document issuer, official record holder or authorised record holder via third party systems for the purpose of confirming an identity.

瑞诚金融(NZBN: 9429049327755)是新西兰合法合规的持牌金融机构(FSP1001154) ,保证完全遵守反洗钱和反恐怖主义融资法案相关法律法规。但我们对自己的要求远不止于此。对于您的跨境转账需求,瑞诚金融保证提供安全可靠且高效的服务。




电话:+64 99419888


地址:Level 11, 300 Queen Street, Auckland Central, Auckland 1010, New Zealand



Copyright © 2023 Richen Finance. All Rights Reserved. Design By RICHEN FINANCE.

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